Unique Results Blog

Why do we do what we do?

Big Question?

Why do we change jobs, change relationships, book holidays, buy cars, move house, have children, exercise regularly or sit on the sofa eating pizza?

In our earlier Blog ‘Inspiration Vs Motivation’ we discussed the idea that true sustainable motivation comes from within and inspiration usually comes from an outside source. But what motivates or drives our decisions?

As human beings we have two main drivers that will dictate our decisions in any circumstance. Our DESIRE to experience PLEASURE and our NEED to avoid PAIN. I should clarify that a particular decision may not actually bring us either pleasure or pain but it is our IMAGINATION and PERCEPTION that is of up-most importance. If we awake in the night having heard noises downstairs and get up to investigate, whether there IS a burglar downstairs OR we BELIEVE there is a burglar we will act the same.

It is a fact that the vast majority of people will do far more to AVOID PAIN than they ever will to EXPERIENCE PLEASURE.

If, for example, someone was severely overweight and had great difficulty in moving around, was always out of breath, had a variety or medical conditions and felt isolated due to their conditions they may be experiencing PHYSICAL and EMOTIONAL PAIN.

The idea of that same person losing weight, becoming slimmer, more mobile, having more energy, improving their health and being more connected to those around them might promote the EXPECTATIONS of PLEASURE.

For this person, unfortunately, the idea of becoming more physically active, being more aware of their consumption and possibly even stepping through the doors of a gym or some kind of health / fitness club may fill them with MASSIVE FEARS of possible PAIN. Remember, it is IMAGINED PAIN that will cause them to make a decision. This could represent itself as fear of embarrassment, shame, being self conscious, standing out, feeling inferior, unable to participate and ultimately failure (all of this may go on in the head without ever stepping out of the door or picking up a phone to make an enquiry!)

If the PERCEIVED PAIN of taking action is GREATER than the ACTUAL PAIN of the current situation then nothing will change. If the ACTUAL PAIN of the current situation is GREATER than the PERCEIVED PAIN of taking action then this person will make a change and take actions towards improved health.

If you are procrastinating over certain decisions or actions, ask yourself WHY? Ultimately the root of your indecision will boil down to the PLEASURE / PAIN trade off. Sit down and find the PERCEIVED PLEASURE / PAIN associated with your decisions and TAKE SOME INSPIRED AND POSITIVE ACTION TODAY!

Yours in health,

James St Pierre